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Blogging for business – Giving away free information…wait, what??

When people start their journey of blogging for business, I’m certain most think it’s going to be an easy ride. Many think that business blogging is just about self-promotion and advertising the business. Wouldn’t that be easy! But if that’s you, then you’ve got it all wrong. Blogging is more about social marketing than advertising. Taking the time to blog for your business is an investment in your business, your website and your customers/clients/readers. In fact, in most cases, advertising shouldn’t come into the equation because you’re not really trying to ‘close a deal’ through a blog post. Actually, you’re trying to attract people and have a conversation with them.

Therein lies the problem when the category of ‘advertising’ is removed.

Whilst there’s tonnes of things you can blog about for your business, start with providing solutions to your customers’ most common problems and focus on that. No, nothing to do with relationship dysfunction or car problems (unless you’re a psychologist or mechanic…or both), but problems relating to your industry, service, business or products.

blogging for business

And then here’s the thing – once you’ve determined what the problems are (think of some of the most frequently asked questions), then provide solutions……. wait what?

Yes, trust me on this one, provide them with solutions. Real ones, not dodgy-they’re-going-to-have-to-come-to-you-afterwards-to-fix-it type solutions but real world solutions to your customers’ real world problems.

An example – Pest Controller Mike decides he wants to start a blog to improve the SEO of his website, give himself a bit more exposure and connect with his clients a little more. So Mike thinks about some of the most commonly asked questions from his clients. Things like problems with ants on benches, cockroach infestations and termite prevention immediately come to mind. Mike could then write good quality blog posts on ‘How to keep your kitchen benches ant-free’ or ‘6 sure fire ways to make your house less ant-appealing’, ‘How to stop termites from eating your house while you sleep’, ‘5 ways to evict cockroaches from your pantry’ etc, etc. You get the idea.

Now I know that some will be shaking their heads and shouting at the computer screen at the moment saying ‘what are you crazy?? That’s giving away information!! For free!! Without anything in return!!! (yes that’s a lot of exclamation marks but you’re screaming at the computer!)…. But before you slam the screen of your laptop shut just bear with me for a minute.

Yes sure you’re giving away information. But don’t for one second think you’re writing yourself out of a job just yet. See the thing is, people that come to your website aren’t likely to convert straight away. Chances are they’re actually looking for answers to problems they currently have. Like Mike’s Pest Control website for example- lots of people that hit his site will at first be looking for solutions to their ant/cockie/termite problems. And if you don’t provide that information, they’re going to go elsewhere for it anyway!

blogging for business

Providing valuable and useful information to your readers and potential customers serves 2 purposes – credibility and trust. Credibility is developed by providing worthwhile and accurate information about a topic. Trust is that you’re providing it to them and expecting nothing in return. Trust is also developed with your readers and customers by showing that you know what their issues are and you care enough to provide them with some answers.

blogging for business

Sure, not all of your readers will convert to customers straight away, but when they’re ready to take action, who’s the person imprinted in their mind? Someone they’ve pulled from the Yellow Pages? (does that even exist anymore) or someone that’s shown they’re a real person, with knowledge in the area and compassion for their customers?

 

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Do you need a social media policy for your business?

Ugh ‘policy’. It’s not exactly a sexy word. In fact, most people cringe and run the other way when they hear ‘policy’. Especially when it’s associated with social media. Because social media is supposed to be enjoyable isn’t it? Fun even. And let’s face it, there’s nothing enjoyable about social media policy – besides, only big companies need a social media policy right? Erm, no.

So let’s talk unsexy social media policy and add a little interest to it. Let’s talk about what it is, what it’s for and why you might need to implement one, quick smart.

Firstly what is a social media policy?

Okay okay, stop frowning, I know you know what social media policy is but let’s get more into the nitty gritty. There are three distinct areas of social media and social media usage for which you can draft social media policy. There’s a Social Media Management Policy, Social Media Usage Policy and Social Media Platform policies. All have different purposes and contain different information. And when I say ‘information’, I don’t mean a bunch of useless crap that no-one reads. I mean factual, to-the-point, user-friendly sets of instructions and guidelines for your social media management and usage. Let’s start with a Social Media Management Policy.
Social Media Management Policy

Scenario: You have a Facebook business page and because you’re so busy running your business you offload the management of that page to a couple of your staff. How hard could it be right? They just have to publish a few posts here and there and promote the business and engage your online customers. But when you start noticing inappropriate content being posted and customer feedback being deleted, you realise that perhaps you should have implemented a social media management policy after all.

If one or more of your employees manage your business social media pages, then you’ll need a Social Media Management Policy. A Social Media Management Policy articulates how your social media pages and platforms will be governed. This type of policy establishes guidelines for how to manage your social pages including defining what is appropriate content (and more importantly inappropriate content) for your pages, customer relations management as well as guidelines for crisis management. Setting up this type of social media policy means that you’re making it completely clear as to how you want your business and your brand managed and portrayed online and how you want your business to communicate with your readers, customers and potential customers. Once this policy is up and running, be sure to include it in an induction process if you have new staff commencing and you’re planning for them to jump into your business social media accounts.

Social Media Platform Policy

Scenario: You decide your Facebook business page needs more engagement so you ask a slightly controversial question expecting professional discussion. What you instead receive is online trolls, arguments and comments that are downright offensive. Commenting is pretty much open-slather because you haven’t set up the community ground rules from the start and there’s a possibility you’ll end up spending valuable time putting out fires instead of generating great online engagement.

A social media platform policy establishes guidelines for how your fans, friends and followers should interact with your social platforms. It also establishes consequences if those guidelines aren’t followed and might include warning, blocking or banning offenders. A social media platform policy is particularly important if your page encourages discussion around political, controversial or emotive topics. It makes it clear for everyone in your online community as to what is and what isn’t appropriate.
Social Media Usage Policy

Scenario: Trawling through your personal Facebook profile when you come across one of your staff having posted images of themselves on a Friday night sporting their work shirt with your business logo, clearly on a drunken rampage. Great for them, but possibly not so great for you (and where was your invite!!). Whilst you might be happy that your staff member has had a great weekend, it’s probably not great for your business image considering your logo doesn’t look quite as grand covered in vomit and splashed across Facebook!

A Social Media Usage Policy provides guidelines for employees on how how they may use social media whilst at work/on the job as well as at home. We’re in a time where, for many, social media is our primary form of communication with friends, family and colleagues but over-use at work (depending on your industry) can impact on productivity and hinder job performance. Having a Social Media Usage policy that provides guidance on how, when and where your employees can use social media ensures that everyone knows the ground rules from the start. Is it appropriate for your employees to be checking-in at certain places on social media while at work? Are you happy for them to be tweeting about the daily goings-on of your business? Are you happy for them to talk about your brand online while they’re not at work. How does that impact your reputation? Whatever your professional expectations of your employees are, it’s important to clearly articulate that in a formal document that everyone has access to.

Whilst it’s not great fun drafting social media policy for business, it’s definitely a great strategy for preventing online crises or at least providing an action if the worst occurs.

Do you have a social media policy in place for your business?

Jacqui Honeywood
About the author: Jacqui Honeywood is the director of B-BRAND, she loves nothing more than drinking coffee by day and wine by night. Oh and she’s a social media and blogging nerd too. In fact she loves developing social media strategy and social media policy for business (yes she’s a little weird like that).

 

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The do’s and don’ts of Blogger Outreach Strategy

The do’s and don’ts of Blogger Outreach Strategy
October 28, 2014/0 Comments/in Blogger outreach, Content marketing /by Jacqui Honeywood

Dear blogger,
I’m an avid reader of your blog page. I just love the post about *insert random post here*. I have a product that I want you to spruik about and share with your hard-earned audience and I’d like you to do it for free.
Thanks.
PR Sap.

Meh. Sound familiar?

Yep.

Every. Single. Day. Bloggers’ inboxes are filled with this inauthentic, impersonal rubbish like the email above. Sadly the people behind emails like these are better investing their time in handing out fliers to random strangers because they’re more likely to get a better response.

Engaging bloggers to promote a product, business, brand or service (blogger outreach) is a great way of building brand awareness, creating hype around a new product, increasing brand reach and improving SEO (amongst other things). Blogger outreach has the potential to form a powerful and integral part of your overall marketing strategy – but it should be approached with integrity and authenticity. It’s not rocket science, but it does take effort and a little bit of care. So if you want to know more about how to engage bloggers for your next campaign, read on…..

Firstly I think it’s important to consider what we actually know about bloggers – and when I say bloggers I’m specifically I’m referring to PR friendly bloggers – you know, the ones that are happy to work with brands and businesses.

Bloggers work really hard to build and maintain an audience. Many work very hard at their trade to painstakingly craft posts that are suited to the audience they’ve cultivated over months and years of online engagement. They research, they edit, they backlink and tag. And once they hit the publish button it doesn’t end there. They then invest time and effort into sharing that post across their various social platforms, engaging their audience, responding to comments. Commenting on other blogs. Curating other content so that they’re not just self-promoting. Then it’s a process of rinse and repeat.

There’s a lot of time, effort and passion that goes into crafting a blog post and maintaining a blog. Whilst that’s a little long-winded, it’s an important consideration before thinking about blogger outreach for business. An healthy appreciation of the work and the people behind the website goes a long way.

So now that we’ve considered what we know about bloggers, how do we engage them? How do you ensure that the effort you’ve made to contact a blogger receives a response? Here’s 7 tips to get you started.

female blogger
Quality not quantity

Don’t: bulk email a bunch of bloggers with the thought that the more you contact, the more responses you’ll get. Noooo.

Whilst it might be tempting to bulk email hundreds of bloggers, chances are, unless you’re offering something pretty awesome (like money, money is pretty awesome for bloggers) chances are you’re not going to get a high response rate. Bloggers will see straight through an impersonal email and add it to the perpetual deleted pile.

Response rates are likely to rise if you take the time to select bloggers that fit your client/customer demographic, have the right type of audience for you and if they receive a personalised and authentic email from you. As a business, brand or PR, your best response rates will come from highly personalised emails to a smaller group of bloggers.

Do: Send a highly personalised and individual emails to a select group of bloggers (and by ‘select’ I mean bloggers that you’ve researched and fit with your product demographic)
Authenticity goes a long way.

Don’t: Fake being a reader if you’re not

We’re all busy people so let’s face it, chances are you haven’t read every single blog post of the bloggers you’re trying to connect with. However it’s important for your brand that you select the right bloggers with the right voice and the right audience to work with. That being said, it’s in your best interest to take a moment and read the ‘About me’ page of the blogger you’re intending to connect with. Also take another moment to read a few blog posts. Those moments are time well spent because they could prevent you contacting a blogger to review your fabulous new brand of nappy when their youngest child is in primary school (get that one a fair bit).

When you connect with the blogger, unless you’re an avid reader of their blog, don’t say you are. Be honest and articulate why you’re contacting the blogger and why you think your product is a good fit for their blog.

Do: Take the time to research every blogger you contact and articulate why you think their blog and your product go together like bacon and eggs..
Large versus small bloggers

Don’t: Just engage larger bloggers

It’s easy to get caught up in the numbers and followers of bloggers but when you’re talking building connections and connecting your brand to an audience, sometimes bigger is not necessarily better. Don’t get me wrong, chances are you’ll receive a larger reach if you hook up with a bigger blogger but it’s not just about eyes on your product, it’s about people connecting with it. Never underestimate the power of a smaller blogger. Some of the smaller bloggers we’ve worked with have highly engaged audiences that feel some level of personal connection to the blogger. In some cases, these smaller, boutique-style bloggers have a more finely tuned audience which can be pretty handy to tap into if that audience demographic is what you’re targeting for your campaign.

Do: Consider bloggers of all sizes
Paying Bloggers

Don’t: Expect bloggers to ‘do it for love’

Paying bloggers for reviews and sponsored posts is a bit of a contentious issue and something worth discussing in another blog post. Many are of the belief that if you pay a blogger to run a review then the review is not going to be authentic because they’ve you’re essentially paying for that opinion. I disagree with that. Firstly paying a blogger (in cash anyway) is payment for their time to review a product and their time to craft a post about it. Not for the actual opinion itself. The reality is that every time a blogger publishes a post they put their credibility and reputation on the line. One inauthentic post about a product (or anything for that matter)has the ability to negatively affect a blogger’s brand for a long time so it’s not in their best interest to promote stuff that doesn’t quite sit right with them. So what should you be paying bloggers? Let’s face it, if you have the budget, paying cash for a sponsored post is preferable. To ask a blogger to do something for nothing for you is like walking up to a random person in the street and asking them to give you $20 just because you’re a nice person and you need the money.

Buuuut the reality is that many small businesses and start-ups would benefit from working with bloggers but don’t quite have the budget to pay them cash for the privilege. But don’t despair, there is more than one way to skin a cat (or in this instance, pay a blogger)

Product – depending on the value and usefulness of products or services, in some cases bloggers will post a review in return for a product to trial and sometimes even a product to run a giveaway with. Products don’t necessarily pay the bills but if you’re offering something that a blogger would ordinarily have to pay for and is useful (or just downright cool) then it’s pretty good blogger ‘currency’.

Traffic – for businesses who have great online presence, a link back to the blogger’s website is one way to ‘pay’ them for sharing information about your business. The link to their website from yours is good for their SEO and increases their exposure to a new audience. Links can be done through blog posts, advertisements, testimonials etc.

Followers – If a business has a decent social media following, tagging a blogger in social posts is another way of thanking them for sharing a blog post or reviewing your product. An increase in social media following is a nice alternative to cash payment and it fits with social networking generally.

Do: Value the time and effort it takes to craft a blog post for you and remunerate in some way, shape or form.
Appreciation

Don’t: Dump them once you have them.

Once you have a blogger on board with your campaign, it doesn’t end there. Take the time to appreciate and enjoy what they’ve created. There’s been many times as a blogger that I’ve crafted a sponsored blog post for a business and waited with baited breath to get some feedback from them after it was published. The occasions that I received feedback left me feeling chuffed that someone enjoyed my ‘artwork’. The times where I received nothing, left a feeling of being used. And that’s not the feeling you want to leave your bloggers with. An email as well as a public show of appreciation is well worth the few minutes it takes to draft them. It’s that appreciation that will ensure ongoing blogger relationships that are good for your brand.

Do: Express appreciation where it’s due.
Respect

Don’t: Be dissin’ our bloggers

Asking a blogger to work with you to promote your brand, business, product or service means that you’re asking permission to start a relationship with them. And the best relationships are the ones built on trust and respect. Oh man that sounds sappy. But it’s true. Taking time to get to know a blogger and build a relationship with them means that they’re getting to know you and your business better. And that’s got to be a good thing for your brand. Because at the end of the day you want people who believe in your brand, products and services to be talking about them. You want those opinions to come from a position of credibility and authenticity. The right blogger hooked up with a brand or business can do a lot for branding, awareness, SEO and social hype. Respect the people that have the ability and talent to do that.

Do: Take the time to build quality relationships with bloggers in your outreach campaign.

Engaging blogger outreach as part of your marketing strategy is a great way of branding, increasing your audience and building your SEO. Essentially it’s word-of-mouth marketing on steroids. Whilst it’s not rocket science, blogger outreach takes integrity, authenticity and time.

So over to you. Have you worked with bloggers for any of your campaigns? For our bloggy readers, what else would you add to our list?

If you need help engaging bloggers to work with you and your brand, don’t hesitate to contact us.

 

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Social Media Strategy – 4 things to include

SketchNotesROUGHWORK
August 27, 2014/0 Comments/in Content marketing, marketing /by Jacqui Honeywood

social media strategy

Imagine your brand new *insert your dream car here* has just turned up in your driveway.

Filled with and excitement that takes your breath away you slip in behind the wheel and note the coolness of the leather-clad seat. You turn the key and goosebumps cover your flesh as you newest investment purrs to life. As you pull out of your driveway your breath catches in your throat at the sound of a car horn blaring nearby. Very nearby.

In the rearview mirror you see that the car horn was directed at you. The irate driver seemed to be yelling obscenities but you can’t quite pick the language. Suddenly you find yourself in an unfamiliar street, in an unfamiliar town. The street signs make no sense because they’re in a different language. You don’t know where you’re going or which direction to even start. All you know is that you wanted to take your shiny, gorgeous car for a drive but you don’t know where you’re going or how you’re going to get there……

Social media marketing is very similar. You have this great product or service but without taking the time to get to know where you want to go, how you plan to get there, who you plan to speak to along the way and even what kind of language to use, chances are you’ll struggle to leave the driveway. Your plans of showing your shiny new wheels off all but foiled.

So rather than letting your new car sit idle and leaving your business social platforms languishing, here’s 4 key things to include in your business social media strategy to ensure you get the most out of your digital marketing (and get your car out of the driveway).
Where are you heading?

This seems like a simple enough question but many people jump into the digital marketing of their business without having a single clue of what they’re trying to achieve. Be very clear about the goals of your digital marketing strategy, be specific about your targets, time-limit them, review, rinse then repeat. If you do nothing else, this is one thing you should have clearly articulated within your social media strategy. It not only gives you clear direction, it provides you with benchmarks (even loose ones) to determine whether you’re on the right track or not. Setting objectives as part of your social media strategy is like setting a destination for where you plan to drive your brand new *insert dream car here*.
Who are your targeting?

When I ask this question I often get the answer, well anyone can use my product, so ‘anyone’ can my target market. Nope, wrong answer. Think about your perfect client. The one that’s easy to work with, causes minimal dramas and you actually like working with/selling to. What gender, age, family status and other demographic do they fit into? Which social platforms (if any) do they hang out on and what days and times are they likely to be there? Heck, what sport, food, entertainment or other relevant daily stuff do they like that can help you tap into that source. Answer these questions so you know who, how, when and where you should be ‘talking’ on social media to attract and retain those most valuable potential customers. Who is your audience??

What is everyone else doing?

So many business owners see competition as dangerous. A threat. And in some cases that can be true. However when it comes to digital marketing, competition can be a good thing. Whilst we don’t condone copying; taking a moment to research and learn from your competitors can provide you with valuable information and help you direct your own marketing efforts. What’s working for them? What’s falling flat? How can you do the good stuff that they do but with a different tact? What’s your point of difference – what makes you unique? Look, listen, listen, listen and learn. Then adjust your strategy accordingly.

What are you going to talk about?

It’s one thing being at the right place and using the right voice but it’s another thing finding the right things to talk about. Your content. Your business social marketing efforts should not revolve around self-promotion. In fact, if you think about your social media platforms from a user perspective, in most cases your audience won’t want to be ‘sold to’. They’ll want content that’s interesting, useful, inspiring, humorous, resourceful or something that gives them something. They want content that solves their problems and answers their questions. Don’t get me wrong, as a business we still have a bottom line whether that be to sell, promote, brand or whatever. If you work within the 80-20 rule – that is 80% non-self-promotional content and 20% promotional stuff then you’re less likely to annoy your followers and have them leave in droves. Create, curate and share content that’s true to your brand and industry but relevant to your audience too. Put yourself in their shoes – what would keep you coming back to your Facebook page?

Setting a social media strategy for your business isn’t exactly rocket science. In fact much of this is common sense and fits well within your business planning. Take the time to consider where you want to go – start with the end in mind, how you plan to get there, who you need to speak with and what those conversations will consist of. Whilst this is far from an exhaustive list of inclusions for your social media strategy, it well and truly gives you a good start and some level of structure to your online marketing efforts.

So rather than letting your brand new car sit in the driveway and rust or risk driving up the wrong street and coming to an unhappy ending (oh that sounds more dramatic than intended) it’s time to start thinking strategically about your digital marketing and start planning on how to get yourself to exactly where you want to go in your new car and your business.

What other factors have you taken into consideration when setting your social media strategy?

If you’d like help setting your business social media strategy don’t hesitate to contact us for an obligation-free chat!

 

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What we can learn from McDonald’s Marketing Happy Meals

To drown out the raucous of my three rowdy kids in the backseat I turned the radio up as I drove them to school this morning. The peak hour traffic meant the drive was a crawl so I focused my listening to the music coming from the dashboard in an effort to ignore the barrage of ‘stop touching me’s and ‘that’s my Pokemon card’s emanating from behind me.

When I heard the familiar ‘dah dah dah di dah’ tune emanate from my car radio and I knew the next ad was going to be for McDonald’s. To my surprise it was a Happy Meal promotion with a twist. With every Happy Meal you could get a free McCafe coffee. Really?

As a mother of three young boys, caffeine and free places to release the animals *ahem* delightful children is a language that rings music in my ears (yes probably way too much sharing but alas…). The thought of feeding the kids, throwing them into a free play area while I gratefully and slowly savour my coffee in peace is the promise of a little slice to heaven on Earth – if only for a moment. And I know I’m not alone.

In fact I’d hedge my bets that the words ‘Happy Meal’ and ‘Free Coffee’ joined in one sentence is for many Mums a chance for a well-earned rest, fed, happy kids and an opportunity to recoup and regather for a minute or two.

So let’s take a moment to think about Macca’s latest promotion to see why it’s a good example of simple-yet-clever marketing.

Happy meal and coffee promotion

The Happy Meal itself is a well-branded Macca’s product loved by most kids who’ve tried them. Even if the kids don’t like the food, the anticipation of the toy that lies within is often the driving force for pestering their parents to buy them time and time again.

Whilst one of the marketing tactics for Happy Meals is arguably the pestering aspect of kids wanting to get a toy with their meal, this particular campaign probably relies less on pestering and more on need.

In this campaign Macca’s have clearly defined a very specific target audience and focused on a global need within that target audience. What audience? and what need? I hear you ask. Good questions.

The target audience – tired and time poor mums with young children.

The need – a place to occupy the kids, fill their bellies and the all important – caffeine to help our sleep deprived mums get through their day.

Couple this with great timing seeing as the promotion is just in time for Mother’s day here in Australia when most people are starting to think about how wonderful their mums are. Oh and their advertising (well the one I heard today) was right at school drop off time when Mums (many like myself) are likely to be listening to the radio in an effort to drown out background white noise from the kids.

Targeting a specific audience, defining and addressing a specific need and appropriately timing your promotion are all key aspects of a clever marketing campaign. Whilst McDonald’s is a well known brand with a big marketing budget, I’d have to argue that for small business you actually don’t need a big budget to nail these key marketing factors. All it takes is a little thought, a little strategy, a dose of creativity….. and for some like myself, a little caffeine certainly won’t go astray.

What do you think of Macca’s latest marketing campaign?

 

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Improve your SEO in 6 simple steps

seo

Search Engine Optimisation. SEO. The mysterious acronym that’s frequently thrown around in digital marketing circles like it’s a status symbol.

Oh yes you must work on your SEO

SEO is so important if you want your website to be noticed

Did you hear about the Google Panda/Penguin/Hummingbird update?

blah blah blah.

It can be all a little overwhelming for the small business just trying to get traffic to their website and to nail that first page of Google. Actually, like most things, so long as you don’t try and cheat the system with dodgy link-building and unreadable keyword-rich but mumbo jumbo content, it’s not too difficult.

I’m a great believer in keeping things as simple as possible so I’ve put together 6 simple steps to improving the SEO of your website or blog.

1. Internal links

Internal links mean that you link content within your website back to other parts of your website. Internal links serve 2 main purposes. Firstly to direct people who are reading your content to other relevant parts of your website that might be of interest to them. Secondly to give those Google-bots a clearer picture of what your site is about.

When you are linking within your website, it’s a good idea to link keywords as your anchor text (the words that you use to hyperlink). For example if I were to talk about digital marketing and want to link back to another part of my site that talks about that topic, I’d link the words digital marketing and not ‘read more here’ or something similar.

2. Keywords

Speaking of keywords (you know those things that digital marketers also talk a lot about), they’re the words that people are likely to plug into a search engine to find your site. Gone are the days of creating keyword rich content that is a terrible read and serves the one and only purpose of SEO – however keywords are still important none-the-less. There’s a few tools out there to help you find some decent keywords but I tend to stick with the old family favourite Google Keyword Planner Tool. Once you have your keywords keep it natural and authentic. Cramming too many keywords in an article or on a web page is hard to read and leaves you at risk of being penalised by Google.

3. Comment on other sites

Inbound links to your site (if done authentically and not through dodgy link-building schemes) are a great way of increasing your site SEO and blog commenting is one way of attaining those links. There’s a bit of a trick to blog commenting to ensure it helps improve your SEO and doesn’t get you penalised. Firstly comment as yourself not as some keyword rich name. Doing the latter is more likely to get your comment marked as spam anyway and you’ve wasted your precious time. Secondly keep your comments authentic i.e. keep on topic and relevant and lastly do all the commenting yourself. There’s tonnes of dodgy bulk link-building services out there but buyer beware – use them at the risk of having your site penalised. Bit of a shame to do all that work for nothing hey. Blog commenting has been a bit of an issue of contention since all the recent changes to Google and Social Media Today have published an article specifically on the topic of blog commenting and SEO.

4. Be Authentic

I know I’ve mentioned it a few times throughout this post (along with the word ‘dodgy’ :-)) but authenticity in your online marketing generally is worth it’s very own step. By authenticity I mean in all your online dealings. Google favours natural, easy-to-read text that flows. Whilst keywords are an important factor for your SEO, it shouldn’t be at the detriment of sharing a fair-dinkem solid topic that’s of interest and is useful to your readership.

5. Share on social media

Social networking is a great way of generating natural links back to your website. Building a decent social media presence across a number of platforms (particularly including Google+) and having your content (providing it’s decent content) shared across those will improve both your rank, credibility and presence as well as increase your site authority.

6. Constant content

The last simple (but very important) step of improving your SEO is constant content. I should say constant and relevant content. Google favours sites that have regularly changing content. This doesn’t mean little tweaks to pages, it means putting in a little bit of time and regularly updating your blog with…….you guessed it – relevant content. No point having a beautiful website that receives zero traffic because you haven’t taken the time to keep that content changing.

So there you have it. No smoke and mirrors, no techo jargon, just simple ways of getting more traffic to your website without having to pay a fortune or do something that may put your site at risk of being penalised.

This list is far from exhaustive so over to you, do you have any other simple tips for improving SEO to add?

 

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Prepare to be dazzled….no really….

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Hey there, welcome to our shiny new website and thanks for dropping by. Over here in our blog pages you’ll find all the up-to-date and thought provoking info on digital marketing, branding, content strategy and all things social media for your business. I plan to keep things informative but light. So watch this space and prepare to be dazzled…….seriously!!!

Looking forward to engaging with you all here.